Dostinja is a woman of vision — a creative mind devoted to transformation through feminine leadership. She sees what’s yet to be seen — in brands, in people, in the space in between. With clarity and depth, she guides others into presence by aligning story, strategy, and soul.
Creative Visionary
2025 - today
I created dostinja.com as a sanctuary —
a space where my inner world could live visibly,
where devotion, identity, and love
could be expressed without dilution.
What began as a deeply personal portal
soon became an offering.
Women began to ask how they, too,
could become visible in a way that felt true.
Through personal branding,
intuitive positioning, and storytelling,
I help craft invitations — not just for love,
but for aligned work, visibility,
and soulful leadership.
This work weaves sacred structure
with feminine resonance, guiding women
into magnetic clarity, digital presence,
and purpose-led expression.
Sacred Reclamation
Self-Healing & Inner Realignment
2022 - 2025
In March 2022, I was diagnosed with a high-grade pre-cancerous condition. Rather than choosing surgery, I reclaimed agency over my healing through neuroscience, somatic practices, and radical self-leadership. Within six months, I fully healed. This experience reshaped my understanding of resilience, intuition, and the mind-body-environment connection. I learned that transformation doesn’t come through force — it comes through alignment. That adaptability isn’t control — it’s trust. That true leadership honors divine timing over constant striving. What began as a private reclamation became the foundation of my current journey — a journey I now carry into every story I shape.
Founder & CEO
Ekiden Advisory | 2018 - 2022
Advised European tech start-ups and scale-ups on business transformation, investment structuring, and market entry. Led Seed to Series B fundraising rounds, securing €60M+ in growth capital and overseeing investor relations and due diligence. Mentored founders and leadership teams on scaling, cross-border expansion, and high-stakes negotiations — aligning growth with strategy, clarity, and investor trust.
Managing Director
Swiss Association of Insurance and Risk Managers
2020 - 2021
Led the digital transformation of the association representing over 100 corporate members with CHF 1.5B in purchasing power. Curated key speakers, messaging, and PR strategy, while developing and implementing the digital brand identity for sirmforum.ch. Doubled sponsorship income within 4 weeks by building strategic relationships to SwissRe, AXA XL, FM Global, Helvetia, and Zurich. Collaborated with FERMA (Federation of European Risk Management Associations) to shape strategic initiatives across Europe and representing the organisation in high-level discussions to advance industry standards.
Senior PR Consultant
furrerhugi | 2018
Worked at Switzerland’s leading lobbying and public affairs agency, focusing on business development in Crypto Valley Zug. Advised and acquired startups and scale-ups on strategic communications, market positioning, and investor readiness. Advised the initiators of the Swiss Blockchain Taskforce (now Blockchain Federation), contributing to regulatory recommendations that shaped Switzerland’s crypto policy landscape. Led international investor and stakeholder engagement at the Blockchain Summit in collaboration with CV VC and Lakeside Partners. Built strategic relationships across innovation, regulation, and capital — bridging ecosystems.
Strategy Consultant
Crypto Valley Zug | 2017 - 2018
Advised companies on raising +180M through equity and asset-backed token offerings. Supported legal, structural, and operational aspects of the ICO process across marketing, tech, and investor communications. Built strategic partnerships with VC/PE firms, family offices, and UHNW individuals.
Strategy Consultant
Crypto Finance Group | 2017
Supported the early development of the ICO division, collaborating across legal, marketing, sales, and IT. The division was never fully established due to strategic shifts during the Series A funding round. Takeaway: Vision needs the right people — and not every environment is meant to feel like home.
Digital Strategy Lead
& Brand Positioning
Squadplan | 2017 - 2018
Co-founded a boutique digital agency with my sister, focused on brand positioning and monetisation for startups and SMEs. Led client acquisition, concept development, UX design, and digital strategy to drive visibility and growth. As my focus shifted toward business transformation and strategic advisory, I stepped back and handed over the company — which she continues to lead and grow.
Digital Influencer
& Content Creator
WTF IS FASHION | 2014 - 2017
Co-founded, built and led a high-end lifestyle platform at the intersection of fashion, beauty, art, and luxury. Raised CHF 300K in startup capital and grew an engaged audience across Zurich, Geneva, and London. Developed a website with 9.5K+ monthly visitors — overseeing strategy, writing, editing, and UX. Scaled social media rapidly: IG to 38K in 5 months, FB to 11K, LinkedIn to 7.3K in under a year. Secured brand partnerships with Estée Lauder, L’Oréal, Bucherer, Bvlgari, Art Basel, Frieze, Victoria Beckham, and more. Curated premium content and creative collaborations with photographers, stylists, and editors — always on time, on budget, and on brand.
Public Relations
FRANK PR | 2016 | Internship
Brief exposure to traditional PR in London. Confirmed my desire to build my own narrative — on my own terms.
Financial Services Tax
PwC | 2014 | Internship
Worked on national and international tax issues — VAT, withholding tax, and capital gains for asset management clients. Supported risk management and internal processes. Discovered I didn’t want to become a tax expert — despite thinking I would.
Corporate Paralegal
Baker & McKenzie | 2011 - 2013
Drafted corporate documents including shareholder agreements, minutes, and board resolutions. Supported business transactions and coordinated with clients, counterparties, and authorities.
Learned how the wealthy structure their companies — and protect what matters most.
Legal Assistant
Prof. Dr. iur. de Beer | 2011 | six months
Provided legal and academic support to Prof. Dr. iur. De Beer, professor of law at the University of Fribourg. Assisted in preparing lectures and exams, conducted in-depth legal research, and reviewed extensive case files. Gained early insight into the delicate balance between law, academia, and institutional power.
Legal Assistant
Eversheds | 2009 - 2011
Supported partners in labour law, data protection, and international arbitration. Mastered legal precision — and the unspoken art of protecting both clients and self in high-stakes environments.
Sales Assistant
Louis Vuitton | 2008 | six months
At 19, I entered the world of luxury retail to understand the difference between selling essentials and high-end goods. Handled customer service, sales, and brand experience. Quickly realised: human buying behaviour stays the same — whether it’s Swiss cheese or a French handbag. This role deepened my understanding of sales psychology and the emotional drivers behind every purchase.
Brand Representative
Xellent Vodka | 2007 - 2009 | seasonal
Represented a Swiss luxury vodka at exclusive events. Conveyed the brand’s story, origin, and essence to high-end guests.
Retail Assistant
Coop | 2004 - 2007 | Apprenticeship
Started at 15. Learned the foundations of sales, customer psychology, and real-world business — lessons I carry to this day.